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Tim Calhoun

Founder & President

Tim Calhoun is a recognized leader in Powersports with an extensive network of industry connections and experience in sales, distribution, branding, and marketing for domestic and international companies in Powersports. Tim is an expert in sales-team building and sales-skill development. He drives products, brands, and companies to reach their full market potential through strategic planning, successful marketing, effective sales processes, and refined operations. Tim is purpose-driven, with an entrepreneurial spirit and a passion for success.

An Oregon native, Tim grew up a Cub Scout, Boy Scout, high school motorcycle racer, and three-sport athlete. He entered the U.S. Army in 1983 and was duty stationed in Kitzengen, Germany, and later Fort Campbell, Kentucky, as part of the 101st Airborne division. Tim received an honorable discharge in 1986 and began his career in the Powersports industry in 1986 while attending college in Mesa, Arizona. He enjoys riding motorcycles, speed sports, travel, and personal time spent with family and friends, and a great joke now and then.

Tim has thirty-seven years of experience in executive, senior management, or territorial sales roles encompassing the OEM, wholesale, retail, marketing, and manufacturing sectors of the Powersports Industry.

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Our team can help you expertly navigate any process and is seasoned in entry and exit plans in the Powersports industry. We can handle the full scope of your business needs, whether it is essential assistance or a turn-key solution.


Messaging and Branding are essential for success in the Powersports industry, and our team can create effective solutions for just about any marketing budget. We are experts in the digital space and create beautiful and effective traditional campaigns. 

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We develop branding with critical precision and strategic thinking from unboxing to end-user long-term satisfaction.  We position the brand through effective packaging, marketing, promotion, placement, and visual aesthetics for consistency across all brand touchpoints.


Whether it is a market entry, distribution, dealer placement rebranding of products, or repositioning of companies, we have done it all successfully and can help you through any of your business challenges. We begin with the end and outcome in mind and execute that plan.


We have taken the expertise we have developed over the last four decades working within some of the largest OEMs, Distributors, and Manufacturers in Powersports and deliver that in a no-nonsense, results-oriented manner to achieve your company's goals in Powersports.

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