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Revving Up Your Powersports Corporate Strategies

Updated: Aug 31, 2023

The Powersports industry is a world of energy, enthusiasm, and incredible experiences, capturing the hearts of devotees all over the planet. From the thunder of the powerful engines to the opportunity to ride or drive the open road, the desert in front of you, or the single-track trail you are on, these experiences never fail to summon a rush of adrenalin and a sense of personal freedom. Nonetheless, on the industry's business side, it is extremely competitive and increasingly difficult to create points of differentiation to help your business stand out and be noticed by your chosen customers. Manufacturers, Distributors, and Dealers face the test of constantly having to rev up their sales strategies and improve their sales funnels to increase sales, profits, and product turnover to keep their companies at the top of their given market segment. In this blog, I will discuss some key strategies to improve your company's sales and drive brand growth in the Powersports industry sustainably to give your company the sales and market success you seek.

Strategies for Success in Powersports Industry

Embrace the Digital Age

In this world of continual improvements in computers, AI-based everything, and growing market disruption, having a strong and successful online presence is no longer optional; it is mandatory to compete successfully. Motorcycle manufacturers, distributors, and dealers should embrace the internet's incredible reach and presence to tell your story and sell your products to a national and global audience of consumers, dealers, and potential clients. Having a website that is simple to navigate


, simple to purchase or order from, and gives your customers access to your catalog of services and goods simply and effectively is a must. This site should also offer great lifestyle images, find ways to utilize user-generated content, and virtually display your products and services. Most importantly, it should give insight into your company's values and what it is like to do business with your company. Presented correctly, your digital presence allows customers to connect to the brand's personality and values. 94 percent of consumers say a brand's treatment of its customers influences their purchasing decision. 77 percent of consumers buy from brands that share the same values as they do. 79 percent of people say that user-generated content highly impacts their purchasing decisions.


Using Social Media for Brand Success

Social media platforms have likewise changed the way that brands connect with customers. Facebook, Instagram, YouTube, and other channels give a one-of-a-kind open door to showcase lifestyle imagery and offer high-value production videos of thrilling rides, product usage, and client testimonials. Investing in these valuable platforms and how your brand is presented can make the difference between brand adoption and success. Not understanding these areas or how to leverage them to maximize your brand's exposure can leave your brand stuck in obscurity and looked at as just a commodity in a world driven by passion. Building these out, identifying with your customers, and making them feel they are a part of your brand's lifestyle and core values cultivate brand adoption.


Customized Customer Experiences

The motorcycle industry's passion and connection to well-branded products drive purchasing choices. Creating and providing customized client experiences is fundamental. Each interaction, from the second a potential purchaser ventures into a dealership or onto your website to the post-purchase follow-up, must be treated as a valuable opportunity to develop lasting connections with your customers.


Harness the Power of Data Analytics

Data analytics is a key tool that can give you a distinct advantage over your competitors. Motorcycle OEMs, product manufacturers, and dealers can use data-driven insights to decipher customer tendencies, purchasing behaviors, and emerging market trends. Organizations that can make data-driven choices can tailor their products and marketing to cater to the needs and wants of their target audience and customers.


Online reviews are also invaluable tools for gathering insights into consumer loyalty, concerns, and wants and identifying areas for improvement and future development. Manufacturers can utilize this input to refine their product planning, while dealers can improve their customer care from the insights they are able to gather.


Focus on Quality, Education and Presentation

Along with the fun, excitement, camaraderie, and escape Powersports vehicles offer to your customers, safety, quality, and reliability are also fundamental expectations. Customers put a high value on well-designed, well-built, and dependable rides and products. It is essential that manufacturers of vehicles, hard parts, and safety equipment market these elements and offer a digital solution to customers in the form of instructional and informational videos. These must be short, concise, and well-produced to leave a lasting impression on your customers that their decision to purchase your brand was correct. Along with a digital experience creating quality packaging and concise instructions to be packaged with your products is elemental and can turn a simple product unboxing into something worthy of a customer shooting an unboxing video and offering your company additional positive exposure and testimonials to your brands quality and understanding of their customer's expectations.


Offer Financing Choices

In the United States, Powersports vehicles are primarily recreational and more of a want than a transportation need. Providing online and in-store financing options for your customers opens the door for more downstream customers to purchase your products in greater quantity or more immediately. Adding in financing options with simple payments and reasonable interest rates or financing for newer buyers with thinner credit files or low scores can transform the fantasy of owning that motorcycle, helmet, jacket, or vehicle add-on into a reality for more customers.


Clear and straightforward financing choices let your customers consider a larger purchase or a more complete purchase of better-quality vehicles, accessories F&I add-ons like extended warranties. Offering specials and incentives can likewise drive and increase your sales.


Embrace Innovation and Technology

Innovation and technology are driving forces in the Powersports industry. Manufacturers, distributors, and dealers must stay ahead of the curve by embracing the latest advancements and incorporating them into their products and services. From cutting-edge designs and features to understanding and embracing electric motorcycles, staying innovative can set a brand apart and attract tech-savvy consumers. Virtual reality (VR) showrooms and augmented reality (AR) applications can revolutionize the customer experience, allowing potential buyers to visualize and customize their motorcycles in an interactive and immersive manner. Allowing a customer to try on or fit a product to a motorcycle virtually before they buy can close the deal and create a different view and opinion of your company and their decision to adopt your brand as their personal choice.


Conclusion


As the Powersports Industry continues accelerating the use of innovation and technology, manufacturers, distributors, and dealers should also accelerate their corporate strategies to guarantee sustainable growth and profitability. If you are seeking sales, marketing, and business solutions or just seeking direction and planning for your business, Tim Calhoun Powersports Consulting offers first-class Powersports Consulting services. Fast, Effective, and Affordable, we have a vast network of industry connections from over thirty-eight years in the space and have unparalleled experience in sales, distribution, manufacturing, branding, and marketing for U.S.-based companies and international organizations. We can help you define your sales strategies, business planning, and market launch or repositioning to drive your business higher than ever and set the direction for an exciting and prosperous future.


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